Contract W912LA23C0004
California Broadcasters Association · Department Of Defense · September 30, 2023
California Broadcasters Association was awarded a federal contract by Department Of Defense (Department Of The Army) on September 30, 2023 for $1.24 million of work in advertising agencies. Performance is in Roseville, CA. It was awarded under full and open competition. The contract has been modified 2 times since the base award It uses firm fixed-price contract pricing. The most recent modification was on August 19, 2025. If all options are exercised, the contract could reach $2.12 million.
Contract details
- PIID
- W912LA23C0004
- Award type
- Definitive Contract
- Pricing
- Firm Fixed Price
- Set-aside
- No Set Aside Used.
- Competition
- Not Competed Under Sap
- NAICS
- 541810 · Advertising Agencies
- Product / service
- Support- Management: Advertising
- Place of performance
- Roseville, CA
- First action
- September 30, 2023
- Latest action
- August 19, 2025
Description
EXERCISE OPTION YEAR 2
Modification timeline
-
August 19, 2025Mod P00002$424.4K
-
September 27, 2024Mod P00001THE PURPOSE OF THIS MODIFICATION IS TO EXERCISE OPTION PERIOD 1.$412.0K
-
September 30, 2023Base awardCALIFORNIA BROADCASTING SERVICE$400.0K
Similar contracts
| Recipient | Agency | Date | Obligated |
|---|---|---|---|
| Ddb Chicago Inc. | Department Of Defense | December 30, 2025 | $112.38M |
| Gsd&M Llc | Department Of Defense | December 29, 2025 | $46.10M |
| Pci Productions Llc | Department Of Defense | December 23, 2025 | $650.9K |
| Young & Rubicam Llc | Department Of Defense | December 22, 2025 | $119.2K |
| Young & Rubicam Llc | Department Of Defense | December 22, 2025 | $225.9K |
| Young & Rubicam Llc | Department Of Defense | December 22, 2025 | $4.90M |
Top contractors in NAICS 541810
Lifetime obligated dollars across all federal contracts in this NAICS code.
| # | Contractor | Contracts | Obligated |
|---|---|---|---|
| 1 | Ddb Chicago Inc. | 64 | $2.71B |
| 2 | Gsd&M Llc | 340 | $2.17B |
| 3 | Wunderman Thompson Llc | 76 | $2.08B |
| 4 | Mccann World Group Inc | 1,218 | $1.80B |
| 5 | True North Communications Inc | 39 | $1.78B |
| 6 | Young & Rubicam Llc | 574 | $1.69B |
| 7 | Ipg Dxtra, Inc. | 27 | $1.42B |
| 8 | Mccann-Erickson USA, Inc. | 366 | $1.24B |
| 9 | Campbell-Ewald Company | 439 | $1.17B |
| 10 | Leo Burnett Company, Inc. | 581 | $994.42M |
Track this on BesaGov
Get a free weekly email when this changes — new awards, new sub-awards, new opportunities. No login required.
Continue learning
Keep researching
Frequently asked questions
What is contract W912LA23C0004?
Contract W912LA23C0004 is a federal contract awarded to California Broadcasters Association by Department Of Defense on September 30, 2023 for $1.24 million of work classified under ADVERTISING AGENCIES. It has been modified 2 times since the base award.
Who won contract W912LA23C0004?
California Broadcasters Association won contract W912LA23C0004 from Department Of Defense.
How much is contract W912LA23C0004 worth?
Contract W912LA23C0004 has obligated $1.24 million to date, with a total potential value of $2.12 million if all options are exercised.